Social Media Tools for Small Business

Social Media Tools

For Online presence of Business or Products webmasters are using Different Social Media tools. Take a proper time to decide which one best suited for you.

Alert Service

  • Google Alerts — email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Audio and Video Search Engines

  • EveryZing — audio and video multimedia search engine developed by BBN.
  • Podscope — audio and video multimedia search engine launched in April 2005.

Blog Search Engines

  • Bloglines — blog search engine and news aggregator that allows users to search for, read, and share updates from news feeds and blogs; founded in 2003 by Mark Fletcher; acquired by Ask in 2005.
  • Google Blog Search — an important blog search engine; launched in 2005.
  • IceRocket — blog search engine; founded in 2004; backed by Mark Cuban.
  • Technorati — important blog search engine; founded by Dave Sifry in 2002.
  • Yahoo Buzz — blog search engine.

Blog Tracking Service

  • Tailrank — “We track the hottest news in the blogosphere!”; blog tracking service that enables users to find and track topics being discussed in blogs; founded in 2005 by Kevin Burton.

Content Sharing Sites

  • Flickr — online photo management and sharing site that hosts billions of images and videos; launched in Canada in February 2004, bought by Yahoo! in March 2005.
  • Photobucket — photo, graphics, and video management and sharing site founded in 2003; bought by the Fox Interactive Media division of News Corp in July 2007 for about $300 million to complement MySpace.
  • Scribd — document library where users can publish and find information; founded in 2006.
  • Wikipedia — multilingual, Web-based, free content encyclopedia project written collaboratively by self-selected users from all around the world and overseen by volunteers; the most popular Internet reference site, it established in 2001.
  • Yahoo Answers — service that allows users to ask and answer questions; after Wikipedia, the 2nd most popular Internet reference site.
  • Yelp — local information guide with user listed and reviewed restaurants, night life, shopping, outdoor recreation, coffee and tea shops, salons and spas, events, and more; founded in 2004 by former PayPal executives Jeremy Stoppelman and Russel Simmons.
  • YouTube — service for uploading and watching on websites, mobile devices, blogs, and by email; founded in February 2005 and bought by Google in November 2006.

Discussion Group Services

  • Google Groups — service that enables people who want to discuss common interests, both in traditional Usenet groups and in groups similar to mailing lists.
  • MSN Groups — service that offers free discussion websites that are created and managed by users; launched in 1995.
  • Yahoo Groups — service that allows users to set up both electronic mailing lists and Web-based discussion groups.

Event Search and Promotion Sites

  • Eventful — service that allows its community of users to find, promote, track, share, and create events.
  • Going —service that allows users to search for events in thirty or more cities, and connect with others before, during and after those events; for 20-somethings; launched in November 2006; formerly HeyLetsGo.
  • Meetup — network of self-organized clubs and community groups that enable people to find others in their area who share their interests.

Instant Messaging Tools

Micro-Blogging Sites

  • Pownce — social networking and micro-blogging site with an emphasis on messaging and sharing files, events, and links with a user’s friends from other services; founded in 2007 by a team including Kevin Rose (of Digg and other services); launched in January 2008.
  • Twitter — an essential social networking and micro-blogging service where updates are displayed on the user’s profile page and instantly delivered to other users who have signed up to receive them; the service has been adapted for a wide range of notification purposes by users including universities and the Los Angeles Fire Department; founded by Jack Dorsey and Biz Stone; launched in October 2006.
  • Tumblr — micro-blogging site that hosts “Tumblelogs,” which have short, mixed-media posts that emphasize creative writing an videos rather than commentary; founded in 2007 by Jason Kottke.

Podcast Directory

  • Podcast Alley — podcast directory launched in 2004 by Chris McIntyre.

Social Network Integration Managers

  • Flock — social network integration manager with its own browser; launched in 2005 in Redwood City, California by Bart Decrem and Geoffrey Arone.
  • FriendFeed — social network integration manager allowing users to keep up-to-date with friends’ web pages, photos, videos and music; launched in 2007 by former Google employees.
  • Minggl — social network integration manager with browser extension for Firefox and Internet Explorer; aggregates friends’ lists, automatic login, multiple updates, and reception of friends’ activities; launched in 2005 in Austin, Texas.
  • Plaxo — “Stay in touch with the people you care about”;social network integration manager that allows users to transfer their address book, friends list, and content to whomever and on whatever other participating sites they choose; it also provides automatic updating of a user’s contact information.