How to become Google Certified Adwords-Analytics Individual

1) Registration is to be done to acquire a user ID.Few exams have a prerequisite to appear for the exam, Make sure you satisfy  those. http://google.starttest.com/

2)The cost is for an individual exam, so it’s $50 each time you take it. Once you fail you will have to take up the exam again paying 50$.

3)For the fundamental exam you will need a passing score of 85%.You will have 70 questions and I had 120 minutes to take it.

Separate Learning website are provided by Google itself for Google

Adwords and Google Analytics certification. Following is the various Google certification and a small note as what is the exam all about.

Google Advertising Certification – Fundamental:

The Google Advertising Fundamentals exam demonstrates your proficiency in AdWords. It tests your knowledge about the latest AdWords tools  techniques.The list of topics covering in th Google Advertising Fundamentals Certification Exam is

1. Introduction to AdWords

  • Overview of AdWords
  • Getting Started with AdWords

2. AdWords Account and Campaign Basics

  • Account Management Basics
  • Campaign Management Basics
  • Ad Group Management Basics

3. AdWords Ad Formats

  • Overview of Ad Formats
  • Ad Formats Guidelines & Best Practices

4. AdWords Targeting and Placements

  • Overview of Targeting and Placements
  • Keywords and Keyword Targeting
  • AdWords Language & Location Targeting
  • Placement Targeting for the Display Network

5. AdWords Bidding and Budgeting

  • Overview of Bidding
  • Overview of Budgets

6.Policies and Ad Quality Topics

  • Ad and Site Quality

7. Performance Monitoring and Conversion Tracking

  • Overview of Performance Monitoring and Conversion Tracking

8. Optimizing Performance

  • Overview of Optimization
  • Optimizing AdWords Campaigns and Ad Groups
  • Optimizing Websites and Landing Pages

9. Selling and Representing AdWords

  • The AdWords Value Proposition
  • Selling the Benefits of AdWords
  • Maintaining Client Relationships

STUDY MATERIALS FOR –Google Advertising Fundamental Certification

Google Adwords Display Certification-Advanced:

The Google Adwords Display certification exam tests your awareness and skills in displaying advertisements on the Google Display Network. It also makes a check of your ad campaigning andYoutube advertising skills. The list of topics coveting for the Google Adwords Display Certification exam are

1. Display Advertising on the Google Display Network

  • Communicating Value of Display and the Google Display Network
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

2 Display Advertising on YouTube

  • Communicating the Value of Display on YouTube
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

STUDY MATERIALS FOR –Google Adwords Display Certification

Google Adwords Reporting & Analysis Certification – Advanced:

The Google Adword Reporting & Analysis exam measures your abilities and knowledge in improving the performance of an account using Google Analytics, Website Optimizer, the AdWords Report Center, and other analysis techniques. The lists of topics covering for the Google AdwordsReporting Certification Exam are

1. Performance Monitoring and Conversion Tracking

  • Overview of Performance Monitoring and Conversion Tracking
  • AdWords Reporting
  • Conversion Tracking Basics
  • Advanced Conversion Tracking and Best Practices

2. Google Analytics

  • Overview of Google Analytics
  • Getting Started with Google Analytics
  • Google Analytics Goals and Funnels
  • Google Analytics Filters
  • Overview of Google Analytics Reporting
  • Google Analytics Report Types
  • Related Google Analytics Tools and Services
  • Driving Improvements with Google Analytics Data

3. Optimizing Performance

  • Overview of Optimization
  • Optimizing AdWords Campaigns and Ad Groups
  • Optimizing Websites and Landing Pages
  • About Google Website Optimizer
  • Using Google Website Optimizer
  • Optimizing for Greater Conversions

STUDY MATERIALS FOR – Google Adword Reporting & Analysis Certification

Google Adwords Search Advertising Certification-Advanced

The Google Adwords  search advertising exam validates your knowledge and skills n managing and administering the adwords campaign for promotion. The lists of topics covering the GoogleAdwords Search Advertising Certification are

1. AdWords Ad Formats

  • Ad Formats Guidelines & Best Practices

2. AdWords Targeting and Placements

  • Keywords and Keyword Targeting
  • AdWords Language & Location Targeting

3. AdWords Bidding and Budgeting

  • Overview of Bidding

4. Policies and Ad Quality Topics

  • Ad and Site Quality
  • Invalid Clicks Issues

5. AdWords Tools

  • Overview of AdWords Tools
  • AdWords Editor

6. Performance Monitoring and Conversion Tracking

  • Overview of Performance Monitoring and Conversion Tracking
  • AdWords Reporting
  • Conversion Tracking Basics

7. Optimizing Performance

  • Overview of Optimization
  • Optimizing AdWords Campaigns and Ad Groups
  • Optimizing Websites and Landing Pages
  • Optimizing for Greater Conversions

8. Managing Multiple Accounts

  • Overview of Managing Multiple Accounts
  • Managing Accounts with My Client Center (MCC)
  • Using AdWords API

STUDY MATERIALS FOR – Google Adwords Search Advertising Certification